Recent Articles:
How to Come Up with a Brand Name
A Beginner’s Guide to Ecommerce SEO
How to Host a Networking Event
The 3 Biggest IntranHet Challenges (And How to Overcome Them)
How to Level Up Your Franchise’s Website Content
How to Use a Marketing Funnel for Your Web Design Business
How to Leverage Squarespace Analytics to Understand Website Visitors
How to Become a Mentor in Web Design
The Secrets to Building a Team of Decision Makers
Use These 5 “Weird Rules” to Boost Innovation
5 Ways to Handle Workplace Conflicts
White Papers:
Unlock Forward Looking Insights via Machine Learning (ghost written in collaboration with practice leaders)
Turning Real World Data Into Real World Evidence (ghost written in collaboration with practice leaders)
Putting the “Human” Back in Human Resources (text only)
Case Studies:
Innovative Patient Simulation App to Explore Treatment for Rare Disease
Sales Force Effectiveness for Top 20 Pharma
IC Plan Design in Defense of Competitive Entry
Ebooks:
Guide to Creating and Marketing Online Classes
Guide to Making a Graphic Design Portfolio
Book
Manage Your Day-to-Day: I wrote a chapter for this Amazon best selling book that also includes chapters by Seth Godin, Gretchen Rubin, Stefan Sagmeister, Tony Schwartz, Steven Pressfield, and others.
Email Copy
In a previous role as director of marketing, I developed a full-scale email marketing program, which helped to double both web traffic and conversion rates over two years. I can help you develop drip campaigns with a tone and messaging that converts.
Video Scripts
One example of a voiceover and video script for a book trailer.
From 1998-2002 I was the producer of 120 Minutes on MTV and wrote all scripts for the host Matt Pinfield.
Articles: Fast Company & 99u.com
For several years, I worked as a freelance columnist at Fast Company and 99u.com, writing about leadership, culture, and creativity. I have also written for American Express OPEN, Inc. Magazine, and other online business publications.
99U Archive | . Fast Company Archive
99U.com: Shut Up and Listen (and Other Advice for First Time Leaders)
Fast Company: What’s Wrong with Management Training and How to Fix It
Sales Copy
The Case for Personalized Video: This is an example of copy originally designed for an in-the-room sales presentation, and later repurposed for a sales deck. Its purpose was to help sell a new product—personalized video.
Case Studies
Case Study: 360° Virtual Reality Recruiting Series: This succinct case study illuminates the results of a recruiting project for BASF.
Attracting Experienced Hires – KPMG’s The Real Deal Case Study: Another example of a case study of a recruiting project.
Web Copy
I have written or co-written dozens of web sites and landing pages. One recent example is the supervision of a complete redesign of this creative agency’s site, where I wrote much of the copy including the tag line “Production Company Brawn, Agency Brains.”
Blog Posts
I have written hundreds of 600-800 word blog posts over the past ten years, in addition to headlines.
Tell a Story Only You Can Tell
Mergers & Acquisitions: The Benefits of Using Video to Communicate
Why Flat Organizations Don’t Create Great Leaders
Proposals
Writing winning proposals depends on the ability to quickly assess a potential client's business case, and write to their needs and the needs of their audience. This kind of business understanding only comes from years of working with all kinds of companies on all kinds of projects.
